🚨Have you seen Instagram’s Big New Update on July 10, 2025?

If you own a business (even my non-real estate friends…. Watch this and lmk if you have questions… keeping winning! 🚴‍♂️

Here's a breakdown of what's changing and what it means:

What's Changing: Increased Search Visibility:

Public Instagram posts, including Reels and captions, will be indexed by search engines, making them discoverable through relevant keyword searches. Content Shelf-Life Extension: Instagram content will have a longer lifespan beyond the initial 24-hour period of peak engagement, as it will continue to be found through search.

Integration of Social and Search: Social media and SEO are no longer separate strategies; Instagram posts can now be an active part of a brand's search presence.

What It Means for You:

Optimize Captions: Treat your Instagram captions like mini blog posts, using relevant keywords to improve your content's search ranking.

Review Alt Text: Ensure alt text on images is optimized for search, as this is also indexed.

Update Profile Information: Your Instagram bio is like meta data for your website, so make sure it's accurate and includes relevant keywords.